Telling Your Brand Story
In today’s world of social media and numerous technological advancements, spelling out your brand story seems obsolete. I am almost certain you do not think it is necessary to tell a brand story but what you do not know is that story telling brings about a sense of emotions and feelings, which in term moulds powerful connections between you and your audience. The market has grown and consumers are spoilt of choices. They go for brands that resonates with their own personal values and associations. Having a good and authentic brand story will earn you the highest probability of being chosen from the crowd.
Telling a perfect brand story requires a few details here and there. As you begin to write your story, first you have to figure out the theme of this excellent story you are going to tell.
What was the great idea behind your brand? Tell your audience why you in business, your main purpose and the impact you intend to make. Be as particular as possible in order to “own”. Let them know that you care about adding value and making their lives better.
Clearly state why you are qualified to sell that particular product or service. This is where you gain their trust and pursue brand loyalty. Be honestly, real and genuine. Credibility is like respect, it has to be earned.
Develop a statement
So many other companies are offering what you have. Your statement should be something that matters to your customers and consumers, something that really define your purpose. Do not misstate this from your mission or vision statement. This is where you also point out your core values, what makes you different, what makes you stand out and what makes you unique.
Here it is plain and simple. Why should anyone listen to your story. Why should anyone care? What will appeal to your customers? Tell your story with some authority, confidence, efficiency and reliability.
At the end ask yourself, Would you want to listen to your story?