Advantages of Media On The Move
When advertising, the main goal is to reach out to almost 100% of your target market. A question – how I can effectively achieve this – comes to your mind. The answer is Transit Advertising.
Transit advertising is advertisement placed in or on public transportation including buses, taxi and trains. Transit advertising works like all other forms of advertising, as a way to help people learn more about your brand or a new product or service you’re offering. However, this kind of advertising is quite effective as it provides visibility to people of all ages, background and income on a daily basis.
There are several benefits and advantages to transit advertising as a feasible marketing solution, let’s have a look
Cannot be ignored
Many a times, we do not give attention to television adverts and never look at bill boards. But while seated in a bus or taxi we have less things to do than to look at the surrounding. It is almost impossible not to notice an advert or poster you are sitting in front of.
Transit advertising is relatively cheap compared to tv and radio commercials and bill boards. Bus or cab advertising bring in more high returns to low investments. Your ads occupy a permanent impression in mind without you paying anything for the frequency of repeat.
This could be considered the biggest advantage of transit advertising. A public transport ride normally is not less that 30 minutes. This is enough time for the customer to familiarize with your brand message.
Transit advertising reach people at the best possible time when they are not working or engaged in any way. It reaches them when they are able to do a purchase or on their way to shop.
It offers flexibility of ad size and location
Transit adverts can be mounted in public transports for different routes. Unlike a billboard, passengers alighting and boarding from different locations are able to see your advert from any location.