The Ajira Digital Program is a government initiative driven by the Ministry of Information, Communications and Technology to empower over one million young people to access digital job opportunities.
The program seeks to position Kenya as a choice labour destination for multinational companies as well as encourage local companies and public sector to create digital work. The government digitization projects already create lots of viable micro work that can be completed by digital workers.
Access to digital work will build wealth and grow the middle class across the country. A larger middle class means more opportunities for businesses and direct growth of GDP.