Importance Of Onsite And Offsite Seo For Websites And Blogs
Onsite and offsite SEO, also known as on page and off page SEO, are ideally the two main components of the search engine optimization (SEO) process. These two aspects must be done for a successful search engine optimization. SEO is very important as it not only gets high quality visitors from search, but also improves the user-friendliness of your website and increase its credibility.
Onsite SEO is the process of initializing some elements in your website in such a way that search engine can easily understand the content and structure of your website. Simply said, Onsite SEO is the process of making your website search engine friendly.
While dealing with onsite SEO below are key factors that you should put into consideration
- Domain Name
Identity is very important for any websites. A short catchy and memorable name will always make your visitors want to see what you have to offer. A perfect domain name ought to be relevant to what you offer and add credibility in such a way that immediately a visitor reads the name, they will know automatically the website has what they are looking for.
This is a short summary or overview of what the blog is all about. Each blog in a website should have a unique description of the content in it which is the same overview search engine crawlers use while ranking different websites.
3. Quality Content
It has been said and proven time and again that content is key for any blog or website. Content is a big influencer for onsite optimization. Much focus should be emphasized on quality and unique content with eye-catching headings and topics containing valuable information that will help your visitors. Remember, the title and topic of the page is wat search engine look at first when crawling a page.
4. Internal Links
It is almost mandatory that a website should have properly places internal links from another page or home page that are relevant and useful for your visitors. These internal links enhance the user experience, help search engines discover more pages from your website, help you create content that is strongly inter-related, reduce a website’s bounce rate and help you lead readers to the most important pages of your website.
There is no better way to say it but all the above factors would not be of much importance if search engine have difficulty accessing the website. Check over and over again and ensure you are not blocking crawlers from accessing your website.
Offsite SEO is the process of promoting your website across the web by the use of some techniques which increase your ranking or position in search engine. It is done outside the page/ blog. Off page SEO is a very good indication on how other websites and users perceive your website. This kind of optimization requires a lot of effort. Here are the major factors to look into
- Link Building
Links are very important for aby website or blog. Search engines use links to determine the quality and value of any page. Links not only provide direct referrals but also increase web traffic. Search engine results are highly influenced by links pointing to a website, not just any links but those that come from trusted, relevant sources and are backed by high-quality content.
There are three types of links according to MOZ
- Natural links are editorially given without any action on the part of a page owner.
- Manually built links are acquired through deliberate link-building activities.
- Self-created links are created by practices such as adding a backlink in an online directory, forum, blog comment signature, or a press release with optimized anchor text
2. Social Media Management
Social media has proven to provide different ways for all businesses to create brand awareness, generate direct traffic to the site and also boost SEO. Social media has gain popularity leading to google using it as a parameter while ranking. By increasing social media engagement, you are sure to increase your rank in search engines.
Importance of Offsite SEO
- Increase in rankings – The website will rank higher in the search engine results pages (SERPs) and drives more traffic to your website.
- Increase in Page Rank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google.
- More exposure – With a page ranking high in search engines this means greater exposure. Being on top, the website gets more visits, more mentions and more links