Make Your Social Media Marketing Work

Social media is almost the most powerful tool for brand promotion, marketing and customer connection. In this time and age, most things are done online. Be it marketing, communicating, transport, shopping, medical services and education.

One might stereotype social media platforms terming them a haven for idle people and jokers. What you do not know is, according to a survey conducted by Kenya National Bureau of Statistics, almost 79% or enterprises use social media to conduct their day to day businesses.

It might seem very easy to deal with these online platforms but reaching out widely to your target audience, getting the likes and feedback from your customers is harder than 1, 2, 3. To run a successful Social Media Marketing here is what you need to look into.

       1. Invest a little to maximize visibility

The point is to be seen and to be reached out. You would be wrong to think social media is free. It would be meaningless if your post is buried beneath a slew of others because no one has the time to scroll down. The best way to get high levels of visibility is to put in a dollar or two which pays off in unimaginable ways.

       2. Target Audience Research

The biggest secret to a successful business is an in depth understanding of your target audience. Getting a clear understanding of your audience helps you develop content that is relevant and interesting to them. This enhances a sense of communication, conversation and engagement.

     3. Identify the perfect social media platform for your target audience.

After conducting a survey on your target audience, you will be able to know which social media platform they use most, and where they spend most of their time. Having a social media mix up which includes using a platform that is rarely used by the audience can cause a great deal loss for the company. Not only in terms of finances but also effort and time which is so precious.

    4. Let experts do it

They say two heads are better than one. It would be difficult to do the social media marketing on your own. It might seem like something everyone or anyone can do but there are certain skills that are very vital to make your marketing successful. Find social media marketing experts who have skills that are crucial in making your campaign serve its purpose.

     5. Take care of your customers

A bird in hand is worth two in the bush. As much as you target getting prospects it is equally important to take care of the customers you already have. Do not prioritize much in acquiring prospects you end up forgetting your customers. Maintain a balance between prospects and customers.

    6.  Build a strong audience relation

Social Media Platforms is a more interactive field. It is very important to ensure that you connect with your audience. As much as you would like to promote or market products or services, do not forget to post interactive things that your audience can relate to. This involves posting articles, sharing meaningful messages or liking and retweeting interesting things.