Your SEO Checklist
The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.
Below is a broad four-step process for a strategy for search engine optimization. Use this as your top-level checklist.
Step 1: Target Market Business Analysis
- Website analysis. Analysis of meta sets/keywords, visible text and code to determine how well you’re positioned for search engines. For example, how much code do you have on a page compared to text?
- Competitive analysis. Examination of content keywords and present engine rankings of competitive websites to determine an effective engine positioning strategy. Pick the top five results in the Google listing results to begin this process. Expand as necessary. Use tools such as Semrush.com and Keywordspy.com.
- Initial keyword nomination. Development of a prioritized list of targeted search terms related to your customer base and market segment. Begin with this: What would you type into a search engine to find your business website or page? Then, ask your customers!
Step 2: Keyword Research and Development
- Keyword analysis. From nomination, further identify a targeted list of keywords and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each keyword. Prioritize keywords and phrases, plurals, singulars and misspellings. (If search users commonly misspell a keyword, you should identify and use it). Please note that Google will try to correct the term when searching, so use this with care.
- Baseline ranking assessment. You need to understand where you are now in order to accurately assess your future rankings. Keep a simple Excel sheet to start the process. Check weekly to begin. As you get more comfortable, check every 30 to 45 days. You should see improvements in website traffic, a key indicator of progress for your keywords. Some optimizers will say that rankings are dead. Yes, traffic and conversions are more important, but we use rankings as an indicator.
- Goals and Objectives. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Start simple, but don’t skip this step. Example: You may decide to increase website traffic from a current baseline of 100 visitors a day to 200 visitors over the next 30 days. Or you may want to improve your current conversion rate of one percent to two in a specified period. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.
Step 3: Content Optimization and Submission
- Create page titles. Keyword-based titles help establish page theme and direction for your keywords.
- Create meta tags. Meta description tags can influence click-throughs but aren’t directly used for rankings. (Google doesn’t use the keywords tag anymore.)
- Place strategic search phrases on pages. Integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a suggested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Ensure that related words are used as a natural inclusion of your keywords. It helps the search engines quickly determine what the page is about. A natural approach to this works best. In the past, 100 to 300 words on a page was recommended. Many tests show that pages with 800 to 2,000 words can outperform shorter ones. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers.
- Develop new sitemaps for Google and Bing. Make it easier for search engines to index your website. Create both XML and HTML versions. An HTML version is the first step. XML sitemaps can easily be submitted via Google and Bing webmaster tools.
- Submit website to directories (limited use). Professional search marketers don’t submit the URL to the major search engines, but it’s possible to do so. A better and faster way is to get links back to your site naturally. Links get your site indexed by the search engines. However, you should submit your URL to directories such as Yahoo! (paid), Business.com (paid) and DMOZ (free). Some may choose to include AdSense (google.com/adsense) scripts on a new site to get their Google Media bot to visit. It will likely get your pages indexed quickly.
Step 4: Continuous Testing and Measuring
- Test and measure. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you’re comfortable with.
- Maintenance. Ongoing addition and modification of keywords and website content are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. You also want to review your link strategy and ensure that your inbound and outbound links are relevant to your business. A blog can provide you the necessary structure and ease of content addition that you need. Your hosting company can typically help you with the setup/installation of a blog.
A Guest NeverForgets A Host Who Has Treated Him Kindly
Deciding on which web hosting company to choose can be as tough as looking for Mr. Right. Gone are the days where Bandwidth and disk storage were the only thing to consider while deciding on which web hosting server to choose. There is a lot more that needs to be carefully contemplated and examined before settling on a particular host.
Different sites have different tasks to deliver and different customers to satisfy. Do not be in a rush to follow what other companies are doing or what they recommend to avoid breaking the bank yet you would have found an affordable host that fully satisfies your needs. Make a calculated decision before purchasing a web host having weighed the pros and cons of everything.
Let’s check out the factors to consider when choosing a web hosting company
This is the most important thing to carefully analyze and consider when purchasing a host. You should be in a position to answer the following questions:
- What type of website are you building? e.g blog website, Company website or portfolio website
- What kind of platform will you use?
- What volume of traffic do you want to attract?
- Is it a single website or multiple websites?
- Will you need special software?
The answers to thins questions will give a more particular guideline to the best host and the exact results you intend to get at the end f the day that will last you longer without fail.
Server Reliability and Uptime
Your website should be functional 24/7. This can only be so if the server operates 24 hours, 7 days a week. You cannot afford to have your website go down every now and then considering the level of impatience we have developed as onlibne users. Weak servers and unstable network connections can often push your site offline, what’s even worse you end un ranking low on search engines.
Besides making sure your websites are running fast, it is also important to ensure they are secure and trustworthy.
For one reason or another at some point in life, you will want or be forced to grow and add another website. An addon domain allows you the pleasure to have more than one website within a single web host account. This might be expensive than a single domain but in the long run, it saves you the expense of buying another account when the need to have another website arises.
There is nothing as important as customer service. This is what will determine whether a client will work with you or move on to the best service provider.
Do your homework well and figure out: Are they easy to contact for support? What’s the average time it takes to respond to a ticket? When they find a problem with a site, what’s their course of action? Look into their social media pages or do a google blog search and find out the reviews given by previous customers.
In this case, when looking for the right web hosting company, chose one that provides email hosting for your website’s primary email. What email features does your provider offer. Do they provide spam protection? Is your site and email address or addresses protected from viruses and malware? These are important issues to consider. You will most likely have to ask these questions of your potential provider in order to obtain the answers.
The web host should allow you should to easily update and modify your site without scratching your headache and biting off all your nails. The best providers use cPanel or Plesk to make updating and modifying your site easy.
Every website requires a constant change. Once the page design and all the aspects become static and monotonous, the click starts to go down. Improvement on a regular basis is required for every website. This investment is very important to your website because it will lead to fulfilling your marketing goals. A lot many marketing initiatives are dependent on your website which will help in generating leads. Let us discuss a list of common signs that point that your website requires a content makeover.
Signs that your website needs a content makeover
1. You are losing leads and traffic
When you’re implying a website for the purpose of attracting your customers, it is important that your leads are fully functional at the moment. Google Adwords play a very important role in search engine optimization. The searches in search engines are triggered with these keywords; as a result, it is important that your contents are inclusive of the lead generating keywords.
2. It’s difficult to find you on the web
It is important that your website or social media profiles are easily visible in search. This helps to get the hits and clicks of the desired amount. Keywords are very beneficial in this matter. These keywords come into play to divert the web traffic to your website. With updated keyword inclusive content, your website or web identity will be stronger.
3. Your SEO is not strong enough
If your website is unable to produce web traffic from the various search engines like Google, Bing,and Yahoo, there is something wrong with your web content. There is a requirement of stronger SEO keywords are required for the getting more natural traffic.
4. Your website isn’t accompanied by a blog
Especially for small businesses, content plays an important role in the identity of the brand. Your website requires an accompaniment of a blog which will help you to boost your identity. Keywords play an important role in these circumstances. You can put to use various kinds of subjects that compliment your website’s personality to develop a strong blog. Blogging also influences the web traffic directed to the website through the search engines organically.
5. Excessive visualization
Visualisation is no doubt important but it takes a toll when it is the only thing present on the website. A content driven website with the right amount of graphics is the best kind of websites. Make sure that your website is one of those kinds.
6. Additional leads
Make sure to add the additional leads that make the website more than just visual for your users. Attaching hyperlinks and PDFs and downloadable files deepen the value of the website. In this way, the users can access the important additions of the website as they are accessible offline as well.
These are the signs that point that you’re in dire need of updating the content on your website. As you incorporate a strong content base to your website, the keywords and Google Adwords help to spread the accessibility of your website.