A Guest NeverForgets A Host Who Has Treated Him Kindly
Deciding on which web hosting company to choose can be as tough as looking for Mr. Right. Gone are the days where Bandwidth and disk storage were the only thing to consider while deciding on which web hosting server to choose. There is a lot more that needs to be carefully contemplated and examined before settling on a particular host.
Different sites have different tasks to deliver and different customers to satisfy. Do not be in a rush to follow what other companies are doing or what they recommend to avoid breaking the bank yet you would have found an affordable host that fully satisfies your needs. Make a calculated decision before purchasing a web host having weighed the pros and cons of everything.
Let’s check out the factors to consider when choosing a web hosting company
This is the most important thing to carefully analyze and consider when purchasing a host. You should be in a position to answer the following questions:
- What type of website are you building? e.g blog website, Company website or portfolio website
- What kind of platform will you use?
- What volume of traffic do you want to attract?
- Is it a single website or multiple websites?
- Will you need special software?
The answers to thins questions will give a more particular guideline to the best host and the exact results you intend to get at the end f the day that will last you longer without fail.
Server Reliability and Uptime
Your website should be functional 24/7. This can only be so if the server operates 24 hours, 7 days a week. You cannot afford to have your website go down every now and then considering the level of impatience we have developed as onlibne users. Weak servers and unstable network connections can often push your site offline, what’s even worse you end un ranking low on search engines.
Besides making sure your websites are running fast, it is also important to ensure they are secure and trustworthy.
For one reason or another at some point in life, you will want or be forced to grow and add another website. An addon domain allows you the pleasure to have more than one website within a single web host account. This might be expensive than a single domain but in the long run, it saves you the expense of buying another account when the need to have another website arises.
There is nothing as important as customer service. This is what will determine whether a client will work with you or move on to the best service provider.
Do your homework well and figure out: Are they easy to contact for support? What’s the average time it takes to respond to a ticket? When they find a problem with a site, what’s their course of action? Look into their social media pages or do a google blog search and find out the reviews given by previous customers.
In this case, when looking for the right web hosting company, chose one that provides email hosting for your website’s primary email. What email features does your provider offer. Do they provide spam protection? Is your site and email address or addresses protected from viruses and malware? These are important issues to consider. You will most likely have to ask these questions of your potential provider in order to obtain the answers.
The web host should allow you should to easily update and modify your site without scratching your headache and biting off all your nails. The best providers use cPanel or Plesk to make updating and modifying your site easy.
A Promise Of Value To Be Delivered
Big companies like Apple or Amazon do not need to tell us who they are. They are globally known. However, if we do not know who you are, there is need to explain to us who you are and why we should care about you. When I say, what I mean is your target market. That is exactly why you need a Value Proposition.
According to Wikipedia, a Value Proposition is a promise of value to be delivered, communicated, and acknowledged. Simply put, it is a promise of value to be delivered in exchange for something else. A value proposition is the tool you use to communicate to prospects and customers the overall benefits you have to offer and why you are better as compared to your competitors.
To come up with a good value proposition, there are a few elements to consider. If gotten right, it is a huge boost for your brand. These elements should answer the questions
What will the visitor get?
Which specific problem are you solving?
What quantifiable valuables are you offers?
Why by from you and not anyone else?
Now, lets see how to arrive at a unique and selling value proposition
If you get this right, you’ve got everything right. You need to figure out who you intend to sell your product or service to because you cannot afford to sell to everybody. Research everything about your target audience, leaving no stone unturned. Know what they like, what they do during their free time, the language they use, lever of literacy etc. Trying to appeal everybody, there is a high chance you will get lost in the crowd.
You can only be different if you clearly know what has already been done. Setting yourself apart from your competitors requires you to know what they are doing and how they are doing it. It is then that you will be in a position to improve what is being done or doing it absolutely different. But remember not to move out of the line to avoid being irrelevant.
NEEDS MET BY YOUR PRODUCT
Does it work faster, is it affordable, does it save time, does it do it better than the rest. Clearly elaborate and champion how your product or service satisfy and meet the needs and wants of your customers in a way special and specific way.
BRING IT TO LIFE
Actions speak louder than words. After considering all these factors and coming up with an award-winning Value Proposition, now you have to figure out how to execute it and make it a marketing tool. Earn the trust of your customers by delivering on the promise you made to them .