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Thursday, 13 December 2018 / Published in Search Engine Optimization, Website
7 Simple Changes to Make Your Website More Visible in Search Engines

Whenever you need something – a product, a piece of information, a contact number – what’s the first thing you usually do? You pull up a search engine and type in your query, right? Google processes more than3.5 billion searches every day. So, it’s no wonder that so many companies are scrambling to get involved in search engine optimization (SEO), a strategy that helps businesses rise to the top of search rankings for queries related totheir business, products or services.

To the outside observer, SEO often seems complex, intimidating and bogged down with technical logistics. But it doesn’t have to be.

Here are seven quick and easy ways to make your site more visible to search engines:

1. Optimize every page of your site with rich content.

This is by far the most complicated item on this list, but it’s fundamental. Without it, you’ll be hard-pressed to get visibility insearch engines at all.

All of your pages, especially your main lineup (home,contact, etc.), need to include concisely written, descriptive content. Ideally, this content will be optimized for specific target keywords and phrases (as long as the text doesn’t seem unnatural). If you have pages without much content, this prevents Google from indexing them.

2. Write unique title tags and meta descriptions for everypage.

Title tags serve as the headlines of your pages in search engine results pages (SERPs), while meta descriptions serve as the descriptive text. Not only do these constructs inform Google about the content and purposeof each of your pages, they also dictate how your pages appear in search results.

In this way, they serve a dual purpose: They rank your pages higher and increase click-through rates from users on search engine results pages.

3. Weed out 404 errors.

404 errors are annoying for users and may interfere with the number of pages Google can index. By themselves, they’re unlikely to hurt yourrankings, but it’s still usually worth setting up a 301 redirect or restoringthe page if you notice a 404 error where there shouldn’t be one.

Google Search Console has a great tool for checking this. If your website is on WordPress, you can download one of a number of plugins designed to automatically make 404 pages fun and useful, or automatically 301-redirect them to another page, such as your home page.

4. Make your content easily shareable.

This is a simple change, and if you haven’t done it already,you’ve probably missed out on some significant opportunities. On your blog page, feature social share icons so your users can actively and easily share your content socially. Social shares don’t contribute to rankings directly, but can make your pieces more visible, making it easier for them to earn more inbound links.

This benefit was recently confirmed as one of the top two ranking factors in Google’s algorithm. If your site is WordPress-based, there are a number of plugins that can add social share buttons to your websitedy namically.

5. Optimize your images.

You’re probably using images in your content marketing campaign, but are you optimizing them effectively? It doesn’t take much to get your images into optimal shape for search engines; all you have to do is title your images accurately; write an accurate keyword-rich description; and include alt tags and a caption to categorize and describe the image’s role on your page.

If optimization is done correctly, your image will be indexed and searchable in Google Image Search – an indirect, but valuable route for online searchers to get to your site.

6. Make your site load faster.

Site speed isn’t a crucial factor for search engine visibility, but it certainly does count. Plus, a faster site usually leads to a better user experience, which means a higher conversion rate, among other benefits.

You can improve your loading speed by: optimizing your images, using the right types of images, using a good caching plugin, deleting unnecessary meta data and only using plugins you truly need.

7. Include structured markup.

Okay, to be fair, this one isn’t that simple, but it is an effective (and more or less straightforward) way to get your site more visible in search engines. At some point, you’ve performed a search and seen some stand-out answer for your query located above or to the side of the typical results; this could be a mini calendar, an encyclopedic entry or a short summary-style answer.

These are rich snippets, and if you want to get featured like this, you’ll need to include structured markup for various types of content on your site. I don’t have the space to get into the technical requirements.

Tuesday, 04 December 2018 / Published in Business, Search Engine Optimization, Website
SEO

Your SEO Checklist

The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.

Below is a broad four-step process for a strategy for search engine optimization. Use this as your top-level checklist.

Step 1: Target Market Business Analysis

  • Website analysis. Analysis of meta sets/keywords, visible text and code to deter­mine how well you’re positioned for search engines. For example, how much code do you have on a page compared to text?
     
  • Competitive analysis. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Pick the top five results in the Google listing results to begin this process. Expand as necessary. Use tools such as Semrush.com and Keywordspy.com.
     
  • Initial keyword nomination. Development of a prioritized list of targeted search terms related to your customer base and market segment. Begin with this: What would you type into a search engine to find your business website or page? Then, ask your customers!

Step 2: Keyword Research and Development

  • Keyword analysis. From nomination, further identify a targeted list of key­words and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each key­word. Prioritize keywords and phrases, plurals, singulars and misspellings. (If search users commonly misspell a keyword, you should identify and use it). Please note that Google will try to correct the term when searching, so use this with care.
     
  • Baseline ranking assessment. You need to understand where you are now in order to accurately assess your future rankings. Keep a simple Excel sheet to start the process. Check weekly to begin. As you get more comfortable, check every 30 to 45 days. You should see improvements in website traffic, a key indicator of progress for your keywords. Some optimizers will say that rankings are dead. Yes, traffic and conversions are more important, but we use rankings as an indicator.
  • Goals and Objectives. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Start simple, but don’t skip this step. Example: You may decide to increase website traffic from a current baseline of 100 visitors a day to 200 visitors over the next 30 days. Or you may want to improve your current conversion rate of one percent to two in a specified period. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.

Step 3: Content Optimization and Submission

  • Create page titles. Keyword-based titles help establish page theme and direction for your keywords.
     
  • Create meta tags. Meta description tags can influence click-throughs but aren’t directly used for rankings. (Google doesn’t use the keywords tag any­more.)
     
  • Place strategic search phrases on pages. Integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Ensure that related words are used as a natural inclu­sion of your keywords. It helps the search engines quickly determine what the page is about. A natural approach to this works best. In the past, 100 to 300 words on a page was recommended. Many tests show that pages with 800 to 2,000 words can outperform shorter ones. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers.
     
  • Develop new sitemaps for Google and Bing. Make it easier for search engines to index your website. Create both XML and HTML versions. An HTML version is the first step. XML sitemaps can easily be submitted via Google and Bing webmaster tools.
     
  • Submit website to directories (limited use). Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. A better and faster way is to get links back to your site naturally. Links get your site indexed by the search engines. However, you should submit your URL to directories such as Yahoo! (paid), Business.com (paid) and DMOZ (free). Some may choose to include AdSense (google.com/adsense) scripts on a new site to get their Google Media bot to visit. It will likely get your pages indexed quickly.

Step 4: Continuous Testing and Measuring

  • Test and measure. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you’re comfortable with.
     
  • Maintenance. Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. You also want to review your link strategy and ensure that your inbound and outbound links are relevant to your business. A blog can provide you the necessary structure and ease of content addition that you need. Your hosting company can typically help you with the setup/installation of a blog.

Source: Entrepreneur

Monday, 26 November 2018 / Published in Business, Digital Marketing, Marketing, Social Media Marketing
How Your Marketing Plan Will Change for Good in 2019

How Your Marketing Plan Will Change for Good in 2019

As we reach the end of 2018, it’s time to start thinking about how our marketing plans will change in the new year and beyond. In the world of digital marketing, things don’t stay the same for long. Every day new technologies emerge and we learn more about our users.

With that in mind, let’s look at how the different areas of your marketing strategy are going to change in 2019 and beyond.

 

Content Marketing

We’re already beginning to see the rise of long-form content online. Indeed, you’ve probably already noticed early adopters publishing white-papers and eBooks online. You don’t have to go to this extreme though. Generally, long-form content is understood as anything over about 2000 words.

This is only going to increase in 2019 and beyond. How do I know? Well, for one thing the search engines love long-form content. First page results on Google rarely have below 2000 words. We also know that the longer a piece of content is, the more likely it is to be shared.

We can also look at what our audience wants. People are generally fed up with disposable content. That’s why we’re seeing more emphasis being put on high quality, authoritative and ever-green content. A well-researched, thoughtful article is going to be far more use to your readers than a stub or a listicle. Every time.

Segmentation

Traditionally, segmentation has meant grouping our audience based on certain characteristics, normally at a single point in time. The rise of AI means, we are increasingly able to segment audiences based on behaviors instead.

As AI algorithms analyze trends in our customer’s behaviors, they are able to make more and more accurate predictions. This means that you can create hyper-personalized marketing messages based on where individual customers are in the buying journey.

This basically comes down to finding the right customers at the right time with the right message. As we move into 2019, you’ll want to take a look at which of your marketing tools have native AI functions. If your email automator, CRM, or social ad platform lacks this, it may be worth shopping around a little bit.

Social Media

In 2019 and beyond, we’ll also need to keep an eye on the way people are using social media. Especially if you’re targeting specific demographics. For example, Facebook use has plateaued and is even decreasing among young people.

As such, it’s time to start thinking about how to replace the marketing value Facebook no longer offers. Younger generations tend to use messaging apps far more than full-scale social networks. In fact, Messenger, WhatsApp and WeChat have a higher combined user-base than Facebook and YouTube.

So, it’s worth thinking about moving away from traditional social media advertising and moving towards social messaging. This is basically the same idea as email marketing, but directly into messaging apps rather than into your customer’s inbox.

Source: B2C

Wednesday, 14 November 2018 / Published in Business, Marketing, Services, Software, Technology
Web Maintenance

WEB MAINTENANCE

Web maintenance is the practice of revising, editing and changing a few things in order to give your website a new look. This practice is crucial and important for any business for the sake of real-time services, attract new visitors and retain the already existing ones. Web maintenance also enhances search engine ranking and provides updates on new products or services.

Web Maintenance packages

  • Creating Pages and Updating

Web pages are a great way to provide your customers with additional information and resources about your business. We create professional websites that are easy to use, easy to navigate and easy to update bringing your business to the market leaders’ level.

This may also include

Adding promotions to the website

Adding recent company news to the website

 

  • Content Creation

You need fresh & regular content for your website or blog. Content is the heart of the SEO and digital marketing campaign and plays a vital role, whether you want to improve your brand value, make the website or blog look engaging, or simply to engage the prospects on social networking sites.

 

  • Blog Management and Email Newsletters

Blog management and maintenance is an essential procedure if you are running an online business or if you have a website for your business. Keeping the customers informed about upcoming products and/or services and offers is necessary to engage them.

 

  • Social Media

The increased presence of people on social media platforms has forced the business organizations to enhance their activities on all the leading social networking sites. You as a business owner can listen, cooperate, and engage with the targeted audience while also providing your prospects with a better platform of knowing your brand and communicating with the service providers.

 

  • Fixing bugs or errors on your website

A website is the business’ CV. You cannot afford to have a website with errors. A flawless website enhances business credibility and attracts more visitors while encouraging the existing ones to come back.

 

  • Reviewing link structure and sitemap
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