What It Takes To Be A Digital Marketing Guru
Skills You Should Master To Become A Digital Marketing Expert
As technology dominates the world, marketing has undergone a seismic shift thus the rise of digital marketing. The term digital marketer has become a common thing in today’s industry. Many a times it is tossed around like vodka glasses at a Russian wedding without clearly understanding what it takes or rather the skills required for a professional digital marketer to succeed.
Digital marketing entails understanding and adapting all the new paradigms of different digital channels and knowing how each of these channels or media operate and interact with each other to create a synergy.
To become a digital marketer superstar, here are some of the skills you should master.
SEARCH ENGINE OPTIMIZATION
It goes without saying, Content is King. Content and SEO work hand in hand. SEO is an important aspect in digital marketing as it is the only key that makes you stand out from your competitors. A digital marketer should at least have basic and fundamental knowledge if not “Masters” on SEO. Despite the competitive advantage when it comes to google search, SEO gives you the pleasure to appear top on the search engine and also brings some sense of credibility.
It is via email that your loyal customers and committed prospects would want to closely relate and keep in touch with you. Learning the art of email marketing, when to send out the emails, the language and platform to use is the first step to successful digital marketing. We do not dispute what social media is good for brand awareness, but top marketing companies use email marketing for sales and campaigns which has undoubtedly generated unimaginable results.
SOCIAL MEDIA MARKETING
Social media is an imperative part of marketing, and present a massive opportunity for digital marketers to amplify their message to their audience. With an average person spending around two hours in a day on social media one needs to understand the various social networks and social media marketing tools that allow you to leverage your efforts including automation.
The best way to handle social media marketing is by treating it like a conversation with your audience. Post content that provides or adds value to your audience, content that is educating, informative and entertaining. Connect with your audience.
A digital marketer may not be closing deals directly, but it is required of them to know how to sell the product or brand. They should be in a position to engage with people online and turn them into sales opportunities.
Alex Frias from Track Marketing Group said it well “digital media is a copy- and visual-driven medium unlike any other before it. Our social heart is won over (or double clicked on) by copy that is relevant and visuals that pull on our emotional strings. The native understanding and ability to manipulate those two elements is critical in today’s digital marketing landscape.”