Brand Positioning Process The concept of Brand Positioning first introduces in 1969 by Jack Trout is a very important hypothesis in any business. Brand positioning can be defined as a procedure of placing a brand in the target customers’ minds. Though it requires deep understanding of branding strategies, once done it can do wonders for
Advantages of Media On The Move When advertising, the main goal is to reach out to almost 100% of your target market. A question – how I can effectively achieve this – comes to your mind. The answer is Transit Advertising. Transit advertising is advertisement placed in or on public transportation including buses, taxi and